OUR JOURNEY

It all began with a simple belief. We believe that whether big or small, every moment deserves a celebration. And to complete yours, we’ve searched the world to present you a special wine, made for everyone. Long story short, we discovered a non alcoholic Lussory wines in 2017, the perfect company for people who did not enjoy alcohol no matter the reason.

Rahayu Pembina Mandiri is more than a company. It is a constant passion for quality, innovation, and inclusivity. With diversity in our DNA, we are a family multicultural company with that embrace differences. Our diverse shareholders are the ones who make us.

That’s not the end of the story. We’re just getting started. We understand that the world today demands more healthy products, that’s why we are looking forward to taking the next steps: to explore a wider selection of goods from around the world, and to be the best provider for everyone’s needs, even for the one-of-a-kind.

We commit to growing a sustainable business with a strong foundation: established relationship andlong-term experience with various international distributors, our customers, stakeholders and our own people Most importantly, to discover a whole new world of joy for every tongue. Whatever your limitation is, we have the right product for you.

VISION

We strive to be a strong and sustainable brand that supports diversity by being inclusive to our stakeholders. We’ll search the world to discover unique taste for everyone to enjoy. So, let’s raise our glasses. Because the best time to celebrate is whenever and however you can.

MISSION

We come to work every day to be the best provider of taste that’s worth celebrating, making quality goods accessible to anyone from different backgrounds, religion, culture, and health conditions. Above all, we believe in a joy for every tongue.

HIDAYAT
CEO / FOUNDER

“Wine is my world,” that’s the only reason he needs to start this company. With over 15 years of experience, Hidayat is one of the most well-known food and beverage marketers in Indonesia. With great passion for fine quality wine, he dedicated his life to search for the best source of good wine, scouring through European cities to South Africa. He is an active contributor in various wine exhibitions around the world, from Italy Fair Wine Exhibition, to Pro Wine Singapore and Hong Kong.

Today, he has a visionary purpose for a huge market in Indonesia: non-alcoholic wine is a great way for everybody to enjoy the taste and the best benefits of wine, thus building Rahayu Pembina Mandiri Distributor Group.